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Country Brand Lead Covid Anti Viral Treatment

Do you want to be part of an international, innovative, world-class pharmaceutical company? Of an organization committed to putting patients first?  

Pfizer has always evolved with the changing needs of the people who rely on us to create a healthier world. Guided by our four values: Courage, Joy, Equity and Excellence, our breakthrough culture lends itself to our dedication to transforming millions of lives.  

Location: Capelle aan den IJssel



In your function you will drive all relevant marketing activities at the local level in the respective indication(s). 

Your primary role will be the in-depth understanding of customer needs and matching these insights with the strategy of the antiviral Covid treatment while driving long term relationships with key stakeholders.



  • Develop long-term & yearly brand plans and manage budget plans for the COVID-19 treatment in line with the regional/global strategy to drive product growth
  • Design tactical plan and coordinate execution of all marketing activities considering an omnichannel approach and tracking the progress
  • Analyse market trends and competitive information as guidance for marketing activities leading to strengthened market share
  • Develop key opinion leader and association partnerships with key medical stakeholders
  • Partner and lead with the internal cross-functional team to seek for alignment with medical, health and value, customer omnichannel team, network account managers to ensure the brand strategy, promotional messages and tactics are cascaded effectively
  • Lead the XFT team



  • Education: Bachelor or Master Degree in Medicine, Pharmacy, Business Economics, or related degree
  • Work Experience: Ideally 2- 5 years of experience in similar positions, preferably in vaccines, anti-virals or primary care
  • Knowledge and competencies: strategic thinking, market & competitive analysis, forecasting and problem solving skills. Is a strong team player and has excellent communication skills.
  • Languages: Dutch (C1) and English (C1)


Innovative company
Pfizer has a pipeline full of innovative medicines for a variety of conditions. As a Pfizer colleague, you'll have the opportunity to maximize the impact of medicines for patients in a variety of ways. In short, you make a real difference.

Development opportunities
We are always looking for top talent. We believe you will never stop learning and there will always be a new opportunity for your development. That is why we have broad opportunities in the Dutch organization. There are regular opportunities for training or to gain experience in a different field or even advancement to an international position.

A culture where you can be yourself
We are a large, international organization with people from all over the world. At Pfizer everyone should be able to be themselves, that's what we strive for and live by.

Work/life balance
At Pfizer, we know that if you really want to make an impact on people's lives, it's important that your people are at their best. That's why we offer our colleagues good working conditions, such as an appropriate salary and opportunities to work from home. Working a lot of overtime is not the norm for us. We also believe that work and having fun should go hand in hand. That's why, for example, you can participate in all kinds of activities outside of work.

Are you interested?
Do you know enough and have you decided to respond? We are curious about you and invite you to submit your application via the apply button below. You don't have to worry about a deadline to respond. We keep looking until we have found the right candidate for this position.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.


Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research


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