Omnichannel Insights Manager
Do you want to be part of an international, innovative, world-class pharmaceutical company? Of an organization committed to putting patients first? Pfizer has always evolved with the changing needs of the people who rely on us to create a healthier world.
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About the role
The Omnichannel Insights Manager (OIM) leads omnichannel analytics and measurement in support of the growing roadmap of omnichannel capabilities in and across Business Units.
The OIM has the skills to change data into insights, and a deep understanding of designing omnichannel analytics solutions including reporting, research, or advanced technics such as predictive modeling, machine learning and artificial intelligence around tactic-level and omnichannel experiences.
The role will need forward-thinking and ability to anticipate on changes in the organization’s needs, customer needs, and the ever evolving omnichannel and analytical landscape.
ROLE RESPONSIBILITIES
- Develop and evolve short and long-term measurement plans that enhance commercial decision making across key functional areas including customer analytics, customer segmentation, customer journey analytics, content analytics, marketing mix / promotional optimization, resource optimization ·
- Determine key performance metrics and develop tracking assets on which to evaluate the omnichannel performance at three levels: 1. How to measure overall Brand Omnichannel performance / 2. How to understand progress towards engagement goal(s) / 3. How to understand the performance of each channel and content customer experience.
- Lead and participate in matrixed project teams to execute cross-functional projects leveraging advanced omnichannel analytics ·
- Drive integration of omnichannel dynamics with broader analytics activities to help paint full picture of commercial execution and customer engagement/experience
- Partners with internal Centres of Excellence to identify new approaches such as data science technics and new data sources to power omnichannel analytics and activation opportunities
About you
- Bachelor’s degree in analytics, marketing or equivalent and 5+ years of relevant experience in omnichannel analyses or master’s degree in analytics, marketing or equivalent and 3+ years of relevant experience in omnichannel analyses
- Excellent analytics, problem-solving and sound judgement
- Ability to draw insights & convey / present recommendations in an appealing way.
- Strong communication and interpersonal skills to build relationships with diverse teams and partners at all levels of the organization
- Team player mentality
- Passionately stays informed of new technologies and their applications
- Proficiency with business intelligence tools such as Tableau, Adobe analytics
- Proficient in English (C1) and Dutch (C2)
PREFERRED QUALIFICATIONS
- Experience in pharma marketing
- Experience in analytics on how to improve customer experience
- Experience in advanced technics such as predictive modeling, machine learning and artificial intelligence around tactic-level and omnichannel experiences
WHAT DO WE OFFER?
Innovative company
Pfizer has a pipeline full of innovative medicines for a variety of conditions. As a Pfizer colleague, you'll have the opportunity to maximize the impact of medicines for patients in a variety of ways. In short, you make a real difference.
Development opportunities
We are always looking for top talent. We believe you will never stop learning and there will always be a new opportunity for your development. That is why we have broad opportunities in the Dutch organization. There are regular opportunities for training or to gain experience in a different field or even advancement to an international position.
A culture where you can be yourself
We are a large, international organization with people from all over the world. At Pfizer everyone should be able to be themselves, that's what we strive for and live by.
Work/life balance
At Pfizer, we know that if you really want to make an impact on people's lives, it's important that your people are at their best. That's why we offer our colleagues good working conditions, such as an appropriate salary and opportunities to work from home. Working a lot of overtime is not the norm for us. We also believe that work and having fun should go hand in hand. That's why, for example, you can participate in all kinds of activities outside of work.
ARE YOU INTERESTED?
Do you know enough and have you decided to respond? We are curious about you and invite you to submit your application via the apply button below. You don't have to worry about a deadline to respond. We keep looking until we have found the right candidate for this position.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Please submit your application Documents in English!
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Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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