Country Brand Lead Gastroenterology

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We are looking for a temporary Country Brand Lead Gastroenterology, Capelle aan den IJssel. In this position you will be responsible for designing and implementing the brand strategy for the assigned products within the indication gastroenterology in close cooperation with the Marketing Manager I&I. The strategy is developed in collaboration with the cross-functional team for the assigned products and indications, is aligned with the global marketing strategy and is approved by the Country Lead I&I and has the objective to maximize access to the assigned products for all patients who need these products.
 

Responsibilities

In this temporary role you will be responsible for:

• Flawless execution of the marketing plans, proper financial forecasting and control of the allocated marketing budget
• Leading cross functional brand team, including coordinating  and directing activities of the team, in order to achieve success
• Strategy Execution to Maximize Revenues
• Develop the Country Brand Plan & OP Plan for the allocated product and indication combination(s) in collaboration with the cross  functional brand team
• Drive execution of brand strategy by the cross functional brand team and/or by other departments
• Developing strong relationships with all relevant internal stakeholders in the country and above country
• Keeping up to date with marketing techniques and channels including digital and social media
• Active monitoring of developments in the healthcare environment, trends, competitor activities and customer- and patient-insights

Also financial planning comes with the role, meaning:

• Accountable for the planning, spending & controlling of allocated marketing budget
• Develop regular forecast updates to aid financial planning
   

About you:

To be regarded as a candidate for this position, we need you to have good understanding of the healthcare market and marketing medicines in the field of gastroenterology. Furthermore you have:

• Passion for marketing and sales
• Experience or capability in managing revenues and costs
• Good track record of working collaboratively with others across functions
• Knowledge of local regulatory policies might be a benefit
• Experience interacting with external customers & stakeholders and acting upon customer insights
• Willingness to travel as required
• Fluency in Dutch and English
   

Other competencies:

• Ability to drive  implementation of the brand plan
• Ability to analyze data, interpret and communicate clear, actionable recommendations
• Strategic thinking to understand business needs and translate them into clearly defined actions
• Demonstrates cross functional leadership and  strong collaboration skills
• Ability to identify and act upon customer insights
• Ability to learn and apply new marketing tools/solutions/channels especially in digital field
• Willingness to take appropriate calculated risks
• Good project management skills
• Role model of Pfizer values, standards of working  and compliance     
• For this position, we do not offer relocation
   

Our offer 

Of course we offer excellent working conditions with flexible working hours. And in addition to the efforts we expect from you, there is also plenty of time and attention for relaxation. For example, during the year we organize various sports activities, drinks and voluntary work during working hours / Pfizer4All. You can get in touch with all your other colleagues in a relaxed way.
 

Interested?

Sounds like you and have you decided to respond? We are interested in you and invite you to submit your application via the application button below

Selected candidates who would be based in The Netherlands must have the authorization to live and work in The Netherlands

We do not respond to requests from recruitment agencies

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Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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